Introducing the Whataburger Noise Meter, an arena installed, fan interactive display that turns crowd energy into a visible, shareable moment. Designed for NBA games, the system measures real time decibel levels around the sections, and rewards peak moments with branded visual and audio cues that amplify the fan experience. The Noise Meter has generated exceptional engagement. Crowds regularly push readings into extreme ranges, with recorded peaks exceeding 105 dB during coordinated chants and cheers. The result is a high-impact activation that elevates fan participation, reinforces Whataburger’s presence at the game, and creates memorable moments that resonate on social and in-arena channels.
