ROCK AR VOTE

Responsible for creating the brand and campaign design "Rock AR Vote," a youth focused voter engagement movement rooted in Arkansas and backed by former President Bill Clinton. The campaign blends bold, accessible visual identity with culturally resonant messaging to motivate young people to register and turn out on election day. Anchored in Clinton’s Arkansas heritage, Rock AR Vote connects local pride with civic action through targeted social content, on the ground events, and partnerships with schools and community groups. Our approach prioritizes clarity, inclusivity, and measurable impact, making voting feel relevant, empowering, and achievable for a new generation of Arkansans. Fun Fact: The fist in the the logo that represents unity, is none other than - yours truly!