During my tenure at the Arkansas Democrat-Gazette, I led creative direction, art direction, and graphic design for print media, delivering cohesive visual systems that strengthened editorial voice and advertising impact. Responsible for translating editorial strategy into compelling page layouts, typographic hierarchies, and color pipelines optimized for newsprint. My work prioritized clarity, readability, and brand consistency across sections and special publications, while balancing tight deadlines and production constraints. Key contributions included conceptualizing themed feature packages, refining modular templates for faster pagination, and producing high-impact print ads and inserts that improved reader engagement and advertiser satisfaction.
