I led creative and art direction for motion design celebrating the NBA’s 75th Anniversary, collaborating with leading minds at NIKE to craft a memorable visual experience for this historic moment. My work focused on honoring the league’s legacy through dynamic motion, refined typographic systems, and bold visual narratives that balanced nostalgia with modern energy. The result: a cohesive suite of motion pieces that elevated the anniversary moment while honoring the players, moments, and cultural impact that define 75 years of basketball.
